6 AI Use Cases for your Ecom Brand (Real Ones)
(with Real Examples from Twitter)
📆 Monday, 12 May 2025
Hey — It's Rhythm. Thrilled to have you back in Ecom Circle, where I spend my time scaling ecom brands & finding best growth strategies to share with you.
DEEP DIVE 💡You know how every day someone on LinkedIn and Twitter is like,
“AI is the future of ecommerce.”
Cool. But like… what does that actually mean?
Because if I had a dollar for every vague “AI will change everything” post, I could fund my ad budget through Q4.
So in this edition, we’re going under the hood.
I did a bit of Twitter mining this week—scrolling through the noise to dig out the gold.
And what I found? 🔥 Real AI use cases from actual ecommerce operators. Stuff that’s not just hype—but making real impact.
Let’s get into it 👇
But before that here is a quick word from today’s sponsor - tvScientific
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🧥 AI Outfit Swaps Are Here (For Real)
A new feature from Rendernet just dropped called Clothes Swap—and it’s kind of wild. You can now dress any AI-generated character in any outfit in seconds. Perfect for ecommerce brands or AI influencers who want to showcase multiple SKUs without a full-blown photoshoot.
Here’s how it works (shoutout to @AngryTomtweets for the breakdown):
Upload a photo of a garment
Upload a model image (real or AI)
Hit “Swap Clothes” and boom—your model’s got a new look in seconds
For fashion brands, this could seriously cut down content costs and open up some creative doors.
🎥 Turn AI Product Images into Talking Videos (In 2 Clicks)
This one’s from @Mr_AllenT, and it’s a killer hack if you’re looking to add motion to your product visuals.
Once you’ve generated your product image (AI or otherwise), here’s how to make it talk:
Convert to video:
Hover over the image → select “Convert to video” → choose Kling 1.6 → use this prompt:
“A [Person] talking to the camera about the [Product] that [Person] is holding.”
Just swap in your actual character + product.
Add lipsync:
Click “Create talking video” → paste a script or upload your own audio.
Boom—now your AI model is selling with a voice. No actors or studio needed.
Perfect for UGC-style ads, product explainers, or even a homepage video refresh.
🧍♂️→📦→🎥 Build Your Own AI Spokesperson (Start to Finish)
@MayorKingAI broke down a full-stack workflow for creating AI-powered product videos—from scratch. If you’re tired of expensive UGC or shooting new content every week, this might be your favorite new trick.
Here’s the step-by-step:
Create your character:
Generate or upload a photo → crop the face → describe + name your character → save.
Pro tip: You can type @[name] in prompts to keep reusing this character later.
Add your product:
Click “Product Photo” → upload your product image → drag it into the scene → hit generate. Now your AI model is holding the product.
Make it move:
Turn the image into a video using Kling or Veo 2. Simple prompt:
“Character talking to camera about [Product]”
Give it a voice:
Use Narrator to add lipsync—paste a script or upload audio. Done.
This is like building a brand ambassador without a single photoshoot.
📢 Create 100+ AI Ads a Day (Without Breaking the Bank)
Kritarth Mittal (@kritarthmittal) dropped a gem about Arcads—an AI-powered ad engine that’s helping top YC startups and $100M brands crank out high-performing creatives daily. Yes, daily.
Here’s why marketers are loving it:
Skip the shoot: No actors, no cameras, no edits. Just prompts.
AI-generated influencer videos at scale. If you don’t like the output? Arcads gives free replacements.
Costs less than a Starbucks coffee, per ad.
But it’s not just about cranking out content. Kritarth made a great point:
Ads have always been “artificial.”
Actors, visual tweaks, scripted lines—it’s all engineered. So if the message is what really matters, does it really matter if the face is real?
Bonus: Arcads’ API lets you:
Scrape winning ads from your competitors
Feed them into top AI models
Generate scroll-stopping ads automatically
Filter by demographic tags (hello, precise targeting)
This is what the new wave looks like—scrappy, fast, and emotionally resonant without the usual production overhead.
🎙️ Why Aren’t You Using AI Voiceovers Yet?
Alex Cooper (@alexgoughcooper) just pointed out something way too many brands are sleeping on: AI voiceovers in paid ads.
Here’s the hot take →
Some of the biggest DTC spenders? Over 50% of their ads use text-to-speech (T2S) voiceovers.
Why?
Because it’s fast. Cheap. And insanely scalable.
Here’s the playbook he’s seeing win:
Build a big content bank using creators, actors, and past campaigns
Use a strategist (or ChatGPT!) to write scripts that sell
Stitch together ads with existing footage + AI/T2S to test creatives at volume
If you want to stay agile, pump out more variations, and not spend $$$ on new shoots—this is your move.
🧠 AI + Product = Magic Marketing Visuals
MayorkingAI just dropped a practical guide on how to merge AI characters with real products to create scroll-stopping ads—perfect for eCommerce campaigns.
Here’s how to do it with Rendernet (now Affogato AI):
Go to Studio on Affogato.ai
Use the Flux Raw Photo or TrueTouch model to create a virtual character (or upload your own image)
Upload your product photo, place it next to the model, resize/rotate as needed, and hit “Generate Photo”
Want to animate it?
→ Import into CapCut or any video editor
→ Animate product placement using keyframes
→ Add transitions for smooth scaling/rotation
This combo of AI + real products makes pro-level ad content without needing models, shoots, or complicated design tools.
We’re entering a new era in eCommerce—where your best-performing ads might not need a camera crew, influencer contracts, or even a human face. Whether it’s swapping clothes on virtual models, generating talking head videos with AI lip-sync, or scaling ad creative with just a script and a few clicks… this stuff is no longer sci-fi. It’s right here, right now.
The brands that win this year? They’ll be the ones who test faster, launch quicker, and create more, without being bottlenecked by old-school production cycles. AI is not replacing creativity—it’s turbocharging it.