100 Video Hooks to Boost your Click Rate
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📆 Tuesday, 5th Nov 2024
Hey — It's Rhythm. Thrilled to have you back in EcomCircle, where I spend my time scaling ecom brands & finding best growth strategies to share with you.
DEEP DIVE 💡Ever wonder what separates those scroll-stopping videos that rake in clicks from the ones that just fade into the feed? The answer lies in the first three seconds—the hook. These are the moments that seize attention, spark curiosity, and create that can’t-look-away feeling.
So today, we’re diving into 100 video hooks crafted to stop the scroll, keep viewers watching, and bring the clicks you’re aiming for on Meta, TikTok, Pinterest, and more. These hooks are psychology-backed, designed to tap into human behavior and emotion. Here’s a look at how a few of these powerhouses work.
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Price-Driven Hooks
“Save time and money with [product]”
This plays on loss aversion—the strong pull of avoiding a negative (overpaying or wasting time) while gaining a positive (saving and convenience). It grabs attention by promising value right away.
“Is [product] worth it? Let’s see!”
This hook sparks curiosity and taps into our love for discovery. Potential customers want to know if a product will live up to its hype, making this one ideal for reviews and testimonials.
More Examples:
Why is a good [product category] so expensive and hard to find?
Need affordable [product type]? Watch this!
How to find affordable [service]
I can’t believe this only costs [price]
Curiosity-Driven Informative Hooks
“What’s in [product]?”
Transparency builds trust instantly. When we see an “open book” approach, it gives us a sense of control and reassurance. This works wonders for brands looking to highlight ingredient quality or unique materials.
“Thinking about trying [product type]?”
This phrase reaches people just on the cusp of decision. By asking directly, you create an emotional bridge, showing you understand where they are in their journey.
More Examples:
Questions I get about [product]
Now you can get X delivered to your door
Let me introduce you to [product]
[category] Tip #X
Here’s how to get [value prop]:
I know this sounds crazy but…
How to get X in just 10 minutes
How to make time for X
Let me show you my biggest life hack for X
Get more [value prop] in your day
Comparison-Based Hooks
“Before you try [product type], watch this:”
This taps into fear of missing out (FOMO) on important information. People want the best choice and a reason to avoid making a wrong one. It sets up your product as the smart, reliable choice.
“Instead of doing [worse alternative], try this.”
This hook uses comparison to emphasize the unique value of your product over a less appealing alternative. It’s ideal for showcasing benefits without directly putting down other products.
More Examples:
Hate [the worse alternative]? Try this!
Thinking about [worse alternative]?
Still [the worse alternative to the product]? Watch this:
Something that’s always bothered me about X
Don’t buy X that won’t work. Instead, try this
I tried every [product category] so you don’t have to: here’s what I found
Stop doing [worse alternative]. Try [product]:
Dealing with [negative experience]? I used [product] to help
Why millennials are switching to [product]
How to do X without [worse alternative]
I ONLY get my [product category] from [brand name]
I don’t buy my [product category] from [worse alternative]
[Worse alternative] can be hard to deal with
Your new X alternative
[value prop] without the [negative side effect]
I kept [pain point], so I tried this instead!
If you [pain point] — you need to see this!
I wanted to stop doing X, so I tried this instead
Authentic User Experience Hooks
“A day in the life of X”
This hook provides social proof by showing how a real person interacts with a product. We’re naturally curious about how others use products we’re considering, making this hook a strong contender for lifestyle brands.
“What I ordered vs. what I got”
It’s authenticity in action—showing real results from an unfiltered perspective. This builds excitement while managing expectations, all while keeping it real.
More Examples:
Guys, it’s here…..
[Product] unboxing
Let’s make X with [product]
POV: You tried [product]
Get ready with me to do [task]
“Put a finger down” [product category] edition
Trying home remedies to X
[Product category] ASMR
My friend said X. So I tried [product]
My X went from this… to this… with [product]
Before/After
Trending & Viral Hooks
“TikTok made me try [product]”
We’re wired to be drawn to what’s popular. This hook capitalizes on social proof by leveraging trending products, building trust through the “if everyone’s trying it, maybe it’s worth a look” effect.
“This [product type] has over 5,000 reviews… let’s see if it’s worth it”
This creates an anchor of popularity and credibility. High review counts and a “let’s find out” vibe combine to make it feel like a must-watch moment.
More Examples:
I tested the viral [product type] to see if it lives up to the hype
This [product type] has over 5,000 reviews… let’s see if it’s worth it
[Publication] can’t stop raving about us
So good it sold out in a week
Things TikTok made me try #13
Simpler Solutions to Everyday Challenges
11. “Quick Hack: Solve [pain point] with [product]”
This hook capitalizes on people’s love for shortcuts and immediate solutions. It uses the term “quick hack” to suggest a fast and easy fix, triggering a psychological bias toward instant gratification. We naturally gravitate towards anything that promises to simplify our lives, particularly if it addresses a specific pain point we’re already struggling with. This hook doesn’t just offer a product; it suggests a smart, effortless way to resolve a problem, making it feel more like an insider tip than a sales pitch.
12. “With [product], tackling [task] is a breeze—don’t miss it”
This hook combines social proof and urgency, two powerful psychological triggers. By implying that this product will make a task “a breeze,” it suggests others have already had a positive, easy experience. Adding “don’t miss it” sparks a subtle sense of urgency and fear of missing out (FOMO), which motivates people to act quickly. Together, these elements reinforce that not only is this product a great help, but it’s also something to take advantage of before it’s too late.
More Examples:
• Need a better way to get [goal] done?
• My trusted [product] for tackling [pain point]
• Effortlessly achieve [task] with this trick
• [Product] makes [task] a breeze
• A game-changer for [difficult task]—meet [product]
• My go-to for [task]—works every time!
• [Task] giving you trouble? Check this out.
• [Product] was a lifesaver for [task]—here’s why
• The quickest way to do [task]
• Say goodbye to a hectic week with this
• Here’s why [product] is the answer to avoiding [task]
• [Product] lightens the load for [task]—a true timesaver!
Facts & Stats
13. “Did you know? [fact about product category]”
This hook plays into our natural curiosity and desire for knowledge, particularly when it pertains to things that affect us directly. The phrase “Did you know?” is an attention-grabber because it suggests insider information or a surprising fact, making viewers more likely to continue watching or reading. This technique leverages the Zeigarnik Effect—our tendency to remember uncompleted tasks or information gaps. When presented with an open-ended question or new information, our brains want to engage with it until we’ve satisfied our curiosity.
14. “Take [discount] off when you try [product]”
This hook taps into the psychological pull of savings and rewards, which can activate the brain’s reward centers and trigger a positive emotional response. The mention of a discount provides an immediate, tangible benefit, appealing to our preference for deals and value for money. Anchoring the idea of savings (a discount) directly to the action (trying the product) also subtly reinforces commitment, making the decision to buy feel less risky and more rewarding. This is particularly compelling for new customers who might be on the fence, as it reduces their perceived cost of entry.
More Examples:
PSA: [statement about product category]
I just found out [fact about product category]
Are you one of [fact about product category] people who do X
New customers get [discount]
I didn’t know X could be related to X
Why is it important to [do product-related task]?
Quick Lists & Top Picks
“5 Ways [product] Helps [pain point]”
Lists appeal to our need for efficiency. They promise a lot of value in a short time. Great for people with specific pain points who want a quick solution rundown.
“The internet’s #1 [product type]”
This classic hook appeals to authority bias—we’re drawn to what others believe is best. It signals that this product has earned its place and is worth considering.
More Examples:
5 Ways [product] Helps [pain point]
3 reasons to buy [product]
3 reasons to try [service]
Get [value prop] in 3 steps:
Here are 3 ways [worse alternative] affects your life:
The internet’s #1 [product type]
The best way to [accomplish the goal of the product]
What makes [the product type] the best?
My skin has never looked better with [product]
The best way to find X in 2022
[Product] changed how I do [task], and I’m never going back
Why is [product] so good though?
After hours of researching, I found the best [product type] for [task]
I found the best [product category] for [value prop]
Hey, [customer type], you’ve got to try this
People looking for [product category], stop scrolling
Wait, have you tried X?
Take control of your X with [product]
Imagine if X was also X
Watch this if you X
With these hooks, you’re not just introducing products—you’re weaving in psychology to make your message stick. So go ahead, try a few of these on your next video, and see how they transform your engagement rates.
Let’s make this Black Friday scroll-stopping!